We are here to help you find an affordable answer to a common problem in the church today. Marketing……getting the message out, getting yourself known and getting your church heard in your locality.

Through a network of associated individuals, each with different skills in areas of the marketing mix we have brought together a team who can help you. PR, Photography, Brochures, Journalism etc…. You tell us what you’d like to do and the kind of budget you have available and we’ll work with you to make the most of the opportunities. Our connection is that we were all working together at Lee Abbey (a Christian Retreat & Holiday centre in North Devon) and our aim is to see the kingdom grow, but we all need a bit of help sometimes!

Isaiah 40:31
but those who hope in the LORD will renew their strength. They will soar on wings like eagles;

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This website was created by Dave Hase © 2006.

Is Marketing In the Bible?

Article posted on Christian Marketing site by Brad Abare

For all of the wisdom in the book of Proverbs, the word "marketing" is not found. Furthermore, a key word search through 18 different Bible translations returns just one finding with the word "marketing." In The Message version, 2 Corinthians 10:4 says, "The tools of our trade aren't for marketing or manipulation, but they are for demolishing that entire massively corrupt culture." While I am not going to insert or extract a certain theology from this one verse (not to mention one translation), it does make for some interesting arguments, especially given its context.

The bigger picture here is the word "marketing" and how it relates to today, given its non-existence in word-form (at least how we understand it now) centuries ago.

Ray L. Edwards does an interesting job attempting to argue 5 adcopy principles pulled right from the pages of the Bible. David T. Pope does an even better job at convincing people why churches should not be marketing themselves.

Arguments on both sides of the coin exist everywhere. Obviously, the issue of marketing the church is a hot one.

Perhaps for a moment you could take off your hat on either side of the conversation and face the reality that people need to be reached. There are people right now in your community that don't know God. There are children without fathers, families without hope. How are you reaching them? How do they know your church exists, and what it exists for?

If you're against creating a brochure or postcard, how about just walking the streets, talking to people? How about doing an event in the park? How about actually going to the people instead of waiting for them to come to you? The Bible has plenty to say about that.

And if you do decide to create some marketing materials, please don't create stuff that sucks.

Article posted on Christian Marketing site by Jose Gomez

A valid point to bring up here is that along with the word 'marketing' not appearing in the Bible, neither does 'nonprofit organization'. Evangelism is the process of spreading the Good News of Jesus Christ. That is completely Biblical and requires no justification beyond that. However, marketing deals with the organizational side - a process that is not specifically outlined in the Word.

In today's Christian culture, organizations are created to house all of the resources and human capital behind a specific God-birthed effort. In order to accomplish that agenda, each organization must be responsible for the administration of that vision. This requires the organization to apply principles that any other organization would apply - from a business to a charity. This deals with finances, management, administration, and - yes - marketing.

Marketing is an organizational component, not necessarily a ministry component. Ministry happens when individuals respond to the marketing and involve themselves in the effort. It is the process of helping people find Christ, become involved, and discover their purpose in the Body of Christ that makes it all worth while.

What makes YOUR church the place to do that instead of the church on the other corner? Not much - just organizational marketing to attract them to your specific effort.